When we announced Fixel last week you probably came to the website expecting to see a killer design for a ridiculously awesome new design company, but all you were left with was a white page with a few logo examples and some mumble jumble about who we are. Well don’t you worry! There is a purpose for our madness. You see, the timing has to be just right. And that time is our Fixel Retreat.
On the weekend of November 12th, our entire crew will be traveling over 4600 miles to the coast of Oregon where we’ll be doing a live launch of Fixel, which includes the design and development of our new website.
WHAT WILL WE BE DOING FOR 3 DAYS?
Fixel is currently is in it’s very beginning stages. All we really have at this point is a custom logo type. The Fixel Retreat is dedicated to developing that into a full blown brand. Here are a few things we will be cranking out throughout the weekend:
- Establishing a color palette
- Finding the “Fixel Style”
- Designing a wicked website
- Generating copy for the site
- and finally, coding the beast
All decisions and production will be made in this three day span. And the best thing about it is you are invited to watch it all happen.
YOU CAN FOLLOW ALONG
Not only will we be doing the development live on http://wearefixel.com but we will also be doing a UStream here and there throughout the weekend. We will be sharing every look into or process, collaboration and longwinded hours filled with tacos, Dr. Pepper, and Sour Patch Kids.
Our main goal with Fixel is to be an open book with everything we do. To be completely honest, we have no idea what to expect. But we want to make sure to share our discoveries and expose all our learning experiences. We hope either everyone who tunes in can pull out some type of value from it whether it be from a design and development standpoint, a business standpoint, or just pure amusement.
Live Development Site:
Live Development Broadcast:
Follow us on twitter:
WHY ARE WE DOING THIS?
As a virtual team, getting everyone together in one location is a huge event for us. And what better way to celebrate our new venture than building the face of our company together in one continuous flurry of creativity. We want to take full advantage of our time together and do something that will build the team.
We really want to let our personalities shine through our site, branding, and everything else we do. Getting all together and reserving this time solely for the purpose of letting that happen is an amazing opportunity for us. We hope you tune in to see what happens!
WHERE THE MAGIC WILL HAPPEN.
The five of us will be spending the weekend in Pacific City, Oregon in this awesome house. Five guys, three days, one mission. This could be trouble! :)